Roughly 48% of all marketing leaders leverage AI (artificial intelligence) lead generation tools as part of their online strategies to increase sales. The increase in such tools isn't only for simple content creation or diving through data stores. It allows for a comprehensive review of interested customers of your services and products in ways never before imagined.
The challenge of utilizing AI for lead generation is that not everyone was born in an era of technologies like this. It takes time to learn the nuances of such tools for cultivating strong leads that generate more significant revenue and customer relationships.
To ensure you get the most out of any AI tools you may be considering in your sales and lead strategies, we've compiled a solid list of tips and tricks. These insights should be the tipping point between where you are now and how you can exponentially increase your leads using AI automation.
Top 10 Tips for AI Sales Lead Generation 2024
We should begin by saying that there is no 100% surefire method that will suddenly open the floodgates of AI technology. You'll need to adapt and combine different tricks that work best for your unique business structure.
Part of the journey of AI lead generation software is customizing it to fit your current sales goals. In the mention, here are our top tips.
1 Leveraging Existing Data Assets
Lead generation AI begins in your already valuable data stores. You most likely have a long list of datasets related to current and previous customers. This is where you can find new leads through AI automation.
An excellent example is using GPTBots to power your various chatbot services. There is precious information stored in your previous chat interactions with current customers that tells you what they want, where they can be helped, how to improve services, and so much more.
You want to scour your current data stores and train AI to unlock leads from historical data. That will help you aggregate, organize, and analyze data. For example, if you ran a holiday ad where warm leads wanted to engage but needed more clarification, you can make a list of those prospects and send out clearer explanations of an upcoming campaign they can benefit from.
2 Generate Buyer Profiles
Buyer personas are your target customer's demographics, behaviors, and wants. If you are using AI lead generation real estate systems, you would have buyer personas like a young couple looking to purchase their first home in a given area with a set amount of saved funds.
As you scale your business, you want to streamline these profiles as they will reflect the characteristics of the "best-fit" leads you generate. You can use AI to help inform these personas by uncovering insights from previous sales data you may have missed.
If you have a buyer persona of an investment group interested in your commercial real estate in the $100K-$250K range, but your AI tells you the more common customer is in the $500+K range and prefers a more "white glove" interaction, you can redirect your efforts and boost potential earnings.
3 Predictive Lead Scoring
The goal of predictive lead scoring is to assign a value to all incoming customers so that your sales staff can spend more time with those most likely to complete a transaction or engage with your brand.
Email marketing is a solid form of free AI lead generation opportunity. You can use AI to sift through the thousands of responses you get and then report on patterns and data correlations that relate to the leads more likely to show an authentic interest in your brand.
Even better, a tool like GPTBots can take that information and personalize customer service interactions in the post-sale environment. This means that after you bring in the leads, you are meeting their needs so well that it naturally encourages word-of-mouth marketing and future return engagement.
4 Chatbots for Efficient Sales
AI lead generation tools are not there just to capture interest. You also want these tools to improve communication and smooth out the sales process. Once you have the lead hooked, you want as few steps as possible between their initial engagement and final purchase.
AI-powered chatbots from solutions like GPTBots offer a no-code platform for creating all kinds of chatbot systems. Customers are extremely comfortable with this technology now. Facebook Messenger alone has over 300,000 chatbots in use, covering over 1.4 billion people around the globe.
The versatility and personalization available through such tools allows you to convert leads in more efficient ways by directly addressing their unique needs at a flexible scale using automation.
5 Personalized Service
Another powerful attribute of an AI lead generator is its 24/7 capability with complete customer personalization. Instead of relying on a third-party team to cover your calls or chats (especially those with language barriers), you have a streamlined system that is always online to help answer questions, smooth ordering, and solve customer issues.
AI can even be taught to suggest specific products or up-sells based on historical customer data and preferences.
6 Automated Email Campaigns
Over 94% of Americans (not to mention the globe) use email on a regular basis. Leveraging this communication method offers your sales team direct access to customers where they live online the most. Instead of a PPC ad, they see a personalized email directly on their device of choice.
Automating all these email campaigns through AI real estate lead generation (or any other industry) considers your prospect's history and creates customized information that makes the email feel more personalized to their unique needs.
7 Lead Segmentation
Sweeping in all kinds of interested parties when you generate leads with AI doesn't have to be a massive data pool. You can better segment these potential customers by differentiating and grouping them according to demographics or other points of interest.
Segmentation allows you to better communicate with different leads. Maybe one set needs a reader magnet like an eBook for more information, or another wants special promotions based on their geolocation for the holidays.
Having AI to sift through these categories allows you to better target their needs and make your brand more attractive for a final purchase.
8 Predictive Analytics
Think about your leads if they are left entirely alone. You gather them together and hope that a campaign or email sequence works for each individual.
However, using lead generation with AI, you can better prioritize the leads more willing to take the crucial next steps of engagement. This reduces the time your sales team wastes trying to cultivate cold leads, and instead, it focuses efforts on warm or hot leads that are most likely to generate revenue.
9 Find the Patterns
Perhaps the most potent aspect of lead generation using AI is uncovering patterns. Even the most technologically advanced business cannot digest the massive volumes of data coming from online activities.
You are far better served with an AI system like GPTBots that uses intelligent product recommendations or customized customer support based on the unique needs of each individual lead.
This allows you to match the best-fit solutions for the needs of these leads so they feel well taken care of whenever interacting with your brand. That feeling is precisely what leads to more outstanding sales and engagement.
10 Remove Bias from Sales
When you're using a no-code solution like GPTBots to learn how to use AI to generate leads, you'll quickly see internal bias and personal opinions get in the way. The insights created from such powerful automation offer insights you may have never considered before.
This data is crucial to changing your current sales funnels and strategizing cross or up-sells. You want to use the information most related to your historical data, not the personal ideals of your sales team, which may be completely off course.
How to Use AI to Generate Leads with Ease
Now that you have a better grasp of using AI in any form of lead generation, you may be ready to get started as quickly as possible. The problem with many modern AI tools is that they require a lot of understanding and background in technology.
An easier way to begin your AI lead generation journey is leveraging a no-code tool that can be "taught" and scaled to whatever you or your customers need. That would be through the power of GPTBots.
This is a streamlined, cloud-based solution offering:
- Meet Expectations of New Visitors: GPTBots provides personalized customer service tailored to each visitor's unique needs.
- Tire Service for Potential Customers: GPTBots handles inquiries and schedules appointments, enhancing customer satisfaction.
- Capture Omnichannel Leads: GPTBots captures leads seamlessly from multiple channels.
- Instantly Sync Customer Leads to Your CRM: GPTBots automatically syncs captured leads with your CRM for timely follow-ups.
For instance, if you have an online shop specializing in pet products, GPTBots can upsell clients with complementary items or address B2B wholesaling queries. Its versatility extends to tourism, medical services, internal HR, marketing, IT support, blockchain-supported businesses, and real estate agencies.
GPTBots.ai is the comprehensive solution to streamline AI sales lead generation, ensuring you meet the expectations of new visitors, serve potential customers effectively, capture leads from all channels, and keep your CRM updated in real-time.
Conclusion
AI for lead generation isn't a "quick fix" in the face of modern technology. It is an adaptation to the current demands of active online customers.
You are taking advantage of everything from chatbots for boosted customer support to data analytics to form new relationships at all levels of your business. These tips and tricks should help you streamline the process so you transform mild or cold leads into hot prospective clients you can engage with for years to come.
Get started by signing up for GPTBots.ai and watch as your automations lead to powerful new sales and business growth.