How to Choose the Right B2B Lead Generation Tool?

Lead generation is one of those topics that are always hot in all types of industries and businesses. Comprehensive discussions and debates around lead generation strategies, especially business-to-business (B2B), are an ongoing process because there is no one specific formula to excel at it.

You can find hundreds of B2B lead generation tools, templates, strategies, and case studies on the internet that claim to be successful in helping businesses generate quality leads.

The good thing is you can maximize your chances of effective and successful lead generation by choosing the right B2B lead generation tools.

Therefore, the purpose of this comprehensive article is to discuss the basics of lead generation, reliable criteria for choosing the right tools, and some of the best B2B lead generation tools available on the internet.

Let's discuss these aspects one by one.

Overview of Lead Generation & B2B Lead Generation Tools

Before we dive into further details, it is important to discuss some basics:

What is a Lead Generation?

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The success of a business is heavily dependent on the quality and effectiveness of its lead generation strategies. Therefore, it is important to pay special consideration to adopting the right lead generation tools and implementing the relevant strategies.

What are Lead Generation Tools?

B2B lead generation tools are the software that are specifically designed to capture B2B leads for businesses. Automation is a key common feature of all B2B lead generation tools to help companies craft a successful lead generation campaign and execute it quickly instead of manual operations.

The ultimate goal of lead generation tools is to facilitate the help teams in creating and identifying sales opportunities and finding the contact information of potential clients.

There are two types of lead generation tools:

• Inbound Lead Generation Tools: They help businesses collect contact information of potential clients from online channels like email, social media, and landing pages.
• Outbound Lead Generation Tools: These tools help salespeople reach potential leads through messaging, meetings, and lead-scoring strategies.

Importance of B2B Lead Generation Tools

The following are the key benefits of B2B lead generation tools:

• Lead generation tools bring unprecedented efficiency and productivity to the lead generation process.
• Streamline the process of lead generation, sales, and marketing to manage everything from a centralized dashboard.
• A B2B lead generation tool makes it easier for businesses to keep track of all the B2B leads and monitor their progress in the sales funnel.
• A comprehensive lead generation tool also allows you to prioritize leads and assign them to a team member to maximize the conversion rate.
• Get reliable data and insights to make data-driven decisions.

B2B lead generation tools support lead nurturing, which means building long-term working relationships with potential customers.

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How to Choose the Right B2B Lead Generation Tools?

When it comes to choosing the right B2B lead generation tools, you have to consider multiple factors to make the right choice. These key factors are:

Consider the Type of Lead Generation Tool

Lead generation is a comprehensive approach. As a result, lead generation tools can greatly vary from each other in terms of their specific functions and functionalities. Whether it is running automated email marketing campaigns or generating leads via website landing pages, it is not always necessary to be able to perform all functions within the same platform.

Therefore, you should know about the major types of B2B lead generation tools:

1. Customer Relationship Management (CRM)

Customer Relationship Management (CRM) tools are the most common types of lead generation tools. They primarily focus on facilitating businesses in having engaging interactions with their clients and automating daily tasks.

Contacts organization, tracking the deals, sales funnel management, continuous communication with potential B2B leads, and task automation are the key features of CRM lead generation tools.

2. Email Marketing Software

Email continues to be a popular form of communication and marketing, especially in B2B lead generation. A reliable email marketing and management platform like EngageLab can help you maintain a large list of email subscribers, use a variety of email templates to craft engaging emails, and run automated email marketing campaigns.

3. Social Media Management Tools

If a business is not utilizing the available social media channels to generate leads, it is likely to be losing out on a significant chunk of its target audience. With tools like Sproutsocial or ContentStudio, managing social media presence has become easier than ever before as businesses can craft content calendars in advance and reach potential customers.

If you utilize multiple social channels, you require lead generation tools like this. Social media management software is an all-in-one solution to manage all your social media without having to switch networks.

Lead Tracking & Analytics

While analytics are an important feature of most lead generation tools, there are a few tools that are specifically meant to track the B2B leads and analyze the performance of sales funnels. These B2B lead generation tools are meant to help businesses implement effective lead generation strategies and optimize them from time to time to reach the target audience.

Once you have a clear idea of the right type of lead generation tool for higher conversion and meeting your goals, you'll be in a better position to choose the right tool.

Analyze your specific goals

Generally, when it comes to B2B lead generation, businesses have a wide range of goals. They make it necessary for companies to either choose an all-in-one lead generation platform or use multiple platforms.

Nevertheless, you should still take your time and analyze your specific company goals. Having specific and realistic goals will help you in making sure you are choosing the right type of lead generation tool that can fulfill your needs.

For instance, such a goal can be an X amount of leads you want to generate every quarter or any specific target you want to achieve in terms of lead quality.

Consider your Budget

The pricing model of the lead generation platform has a significant impact on the efficiency of your business and lead generation efforts. You have to have a specific budget or at least a price range in mind while you are searching through the B2B lead generation tools.

You can find some very cost-effective tools meant for startups and entry-level solutions, while more reliable and large-scale lead generation software requires a greater budget. Having a considerable budget range in mind will help you in choosing the right lead generation tool without sacrificing any functionality.

Select a Scalable Tool

The entire purpose of lead generation is to generate more revenue and ultimately grow your business. You must choose a B2B lead generation tool that is scalable enough to support the growing requirements and features of your business.

Most of the reliable lead generation tools have varying features and pricing plans to support a business in all its stages from being a startup to a multinational enterprise. So, if you make the right choice of choosing scalable lead generation software, you won't have to worry about migrating your data and profiles again and again.

User-Friendliness

As discussed before, lead generation is not an easy task, especially because it involves many different steps, approaches, and strategies. Yet, you can sail through this process with the help of a reliable lead generation tool that has a user-friendly interface to simplify the entire process for you.

Reliable Customer Support

The B2B lead generation tool of your choice should have reliable customer support. It can be in different forms, such as a comprehensive FAQ page and prompt email support, or even the presence of a live chat to quickly resolve your query. Such support is necessary to make the lead generation process quicker, easier, and smoother for businesses.

Top 10 B2B Lead Generation Tools in 2025

It would not be wrong to say that the number of B2B lead generation tools available on the internet in 2025 is higher than ever before. As a result, it can be difficult for businesses and startups to choose the right tool that can help them execute the B2B lead generation strategy.

The good thing is you don't have to go through every tool by yourself as we've compiled the list of the top 10 best B2B lead generation tools in 2025 that can elevate your business:

GPTBots

Customer support is also a way of lead generation as it requires users to submit their key information. The importance of live chat support has greatly increased for all types of businesses, organizations, and websites. Statistics indicate that 63% of users prefer live chat over other types of customer support channels.

The good thing is that anyone can now create a chatbot using GPTBots. It is a powerful no-code bot-building platform that helps you create and implement a chatbot within your business without any technical skills and coding.

You can make any type of chatbot with GPTBots by either starting a bot from scratch or using a template to create bots for common purposes like customer support and lead generation. Here's an example of a lead generation chatbot created for a bank with GPTBots.

Using GPTBots for lead generation can take your business to the next level by providing quick and complete information to the users. Moreover, AI bots can analyze user intent during interactions and provide relevant answers with optimum accuracy.

Since GPTBots can easily integrate with other platforms and CRMs like Salesforce, Google Meet, and Asana, among others, you can get the maximum benefits of deploying efficient chatbots for lead generation.

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Pricing

Startups and small businesses can enjoy GPTBots for free and create 2 bots. Medium or large-sized businesses are recommended to buy the Business or Enterprise.

HubSpot Marketing Hub

As the name suggests, HubSpot Marketing Hub is not limited to any one particular function or aspect of lead generation. Instead, it is a comprehensive suite of tools through which marketers can generate leads and engage with them to convert them into customers.

HubSpot has numerous features for lead generation, including the ability to capture leads via multiple channels like emails, web forms, and social media. Moreover, you can automate the key processes and workflows within HubSpot to save time and improve lead quality.

Pricing

The versatility of the HubSpot Marketing Hub is also reflected in its numerous pricing plans that range from $0 to $3,600 per month. The goal of such a large price range is to ensure every type of business can use HubSpot for lead generation purposes.

LinkedIn Sales Navigator

LinkedIn has always been a popular platform among different types of businesses and organizations. While many people know LinkedIn as a job searching and hiring platform, it also has powerful features for lead generation.

The LinkedIn Sales Navigator Professional tool specifically is useful for businesses to reach their target audience, track leads, and also contact potential clients through InMail Messages. Quick integration with CRM systems is another highlight feature of LinkedIn Sales Navigator.

Pricing

The cost of LinkedIn Sales Navigator starts from $65 per month and you have to buy its plan on an annual basis. It has multiple plans that differ from each other based on features:

Leadfeeder

Leadfeeder is a popular lead generation tool among businesses as it allows them to find warm leads. You can use Leadfeeder to gather information about other companies visiting your website. As a result, it simplifies the outreach process for B2B organizations.

Since the primary focus of Leadfeeder is on warm leads, it can also enhance your conversion rate more quickly as you won't have to solely rely on completely cold leads. The platform has quick notification features to make sure the sales and marketing team can capture a lead quickly.

Leadfeeder can easily integrate with other key business platforms, such as Google Chat, Zoho, HubSpot, Mailchimp, Slack, and Salesforce. Hence, you can adopt Leadfeeder within your business ecosystem without any significant disruptions.

Pricing

The cost of Leadfeeder is $165 per month. It provides a free plan, but its features are extremely limited.

OptinMonster

OptinMonster is a lead generation tool that can help you turn website visitors into high-quality B2B leads through a variety of forms and popups. It has more than 100 templates to add engaging forms to your website.

Moreover, Optin is a highly user-friendly tool with drag-and-drop customization options to help you create a form as per your specific requirements, suiting your website time. The ability to add popups, fullscreen takeovers, bars, and slide-ins are the other highlight features of OptinMonster.

Pricing

Since OptinMonster is primarily meant to create and add forms for lead generation, its pricing model is much more affordable than most of the other B2B lead generation tools. The basic plan of OptinMonster costs $7 per month and works for one website.

On the other hand, you can also buy the $30 per month Plus Plan for two websites or the $47 per month plan for three websites.

Callingly

Callingly is a comprehensive call management software that helps you manage inbound calls from both cold and hot B2B leads. The platform is capable of gathering information from multiple forms, landing pages, integrated apps, and lead magnets.

A unique and useful feature of Callingly is its ability to automatically route an inbound call to a relevant salesperson using smart algorithms. Call tracking, analytics, call source tracking, and call campaign management are some of the many features you can enjoy in Callingly.

Pricing

The basic plan of Callingly costs $25 per month. Like most of the other B2B lead generation tools, Callingly also offers a 14-day free trial plan to help you check out the features before you buy one of its paid plans.

Wiza

Most of the tools included in this list are related to collecting information about a specific target audience through calls, website forms, and website visits. However, Wiza is a unique lead generation tool that has an existing database of over 830+ million leads. This huge database has verified phone numbers and email addresses.

Moreover, you can apply different filters, such as job titles, company location, and other criteria, to ensure you can find high-quality leads most relevant to your type of business. Wiza also has a free email finder Chrome extension that you can use to obtain phone numbers and email addresses of leads from their LinkedIn profiles.

Pricing

Everwebinar

Webinars are a popular and reliable way of generating leads and also increasing conversion rates. With Everwebinar, you can automate the process of conducting smooth and successful webinars through comprehensive scheduling features.

Everwebinar is capable of mimicking a live webinar with chatting options and ensuring high quality to ensure you can engage the target audience. Moreover, Everwebinar customizes the messages and follow-ups to keep the B2B leads warm.

Pricing

Everwebinar has three different packages that range from $99 per month to $874 per two years:

Zapier

Zapier is an automation tool that businesses can use for a wide range of purposes, including lead generation. You can connect more than 3,000 apps in Zapier to automate the common workflows of your business.

Moreover, Zapier also has various pre-made templates to help users automate everyday tasks. User-friendliness, high efficiency, and reliable data accuracy are the key benefits of using Zapier for lead generation.

Pricing

Zapier has a free version to fulfill the basic automation requirements of a business. However, if you have more complex requirements, you can buy the Starter Plan at $29.99 per month or the customized Enterprise plan for complex features.

EngageLab

It is important to reiterate the fact that generating B2B leads can be a challenging task. So, it is important to use an all-in-one customer engagement platform that can help you execute reliable B2B lead generation strategies. One of the best platforms for comprehensive customer engagement is EngageLab.

EngageLab supports businesses in reaching a wide base of target audiences through emails, SMS, push notifications, and WhatsApp Business messages. Most importantly, EngageLab has a user-friendly interface that allows you to run a multi-channel marketing campaign easily and efficiently.

You can sign up at EngageLab for free and try out its different features to send emails, push notifications, and SMS to your target audience. The pricing model of EngageLab is dependent on your requirements and the kind of features you are using, so you can contact the customer support of EngageLab to find the right plan specifically made for you.

How Can Businesses Integrate These Tools Into Their Existing B2B Lead Generation Strategies?

There are no hard-and-fast rules when it comes to integrating lead generation tools into B2B marketing strategies.

Generally, you should always choose tools that offer comprehensive integration options to ensure your existing workflow is not disrupted, as the entire goal of using B2B lead generation tools is to bring optimization.

Some other things you should keep in mind for the successful integration of B2B lead generation tools into your strategy are:

• Refine and optimize your B2B lead generation strategies.
• Analyze your specific goals and requirements.
• Start with the basic plan of B2B lead generation tools to ensure they fit into your existing workflows.

Instead of choosing one specific tool, focus on building a reliable B2B lead generation tech stack to handle all key aspects. For instance，GPTBots for lead generation via customer support, and ContentStudio for social media management.

Conclusion

While choosing one specific tool for B2B lead generation is difficult, the best tool to emerge in recent times is GPTBots. It fulfills all the criteria for a reliable B2B lead generation tool. Moreover, it supports businesses in many different aspects, including content creation, customer support, and lead generation.

So, without any further delay, you should sign up at GPTBots today and start using it to grow your business with more B2B leads!

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FAQs

What are B2B leads?

Businesses, organizations, and people who are likely to become customers of a business's products or services are called B2B leads. These leads are different from the business-to-consumer (B2C) leads because such leads are typically other businesses instead of individuals.

What is the best way to generate B2B leads?

The best way to generate B2B leads is by using reliable customer engagement tools like EngageLab and implementing modern technology, such as AI chatbots, within your business with GPTBots. Such B2B lead generation tools greatly increase your chances of reaching a wider audience.

What is the best B2B platform to generate leads?

GPTBots is the best B2B lead generation platform. It allows you to create and integrate a chatbot within your website that can gather information from potential customers and also provide them with reliable customer support that will improve your lead generation as well as conversion.