10 Best Customer Feedback Tools to Get Useful Insights

Want to collect and analyze customer feedback to drive business growth? Stick with this guide to learn about 10 best customer feedback tools to get insights.

Do you know that 80% of consumers will leave a company for just one bad customer experience? Understanding and fulfilling customer needs has become a core component of business success. Customer feedback is the best way to know about customer views and improve business products/services accordingly.

Considering the importance of customer feedback, many tools/techniques can now help gather customer insights effectively. To ease the search hassle, we have shortlisted the 10 best customer feedback tools.

Follow along to learn about the key features of these tools and choose the one that best suits your needs.

Part 1. Why Customer Feedback is the Backbone of Business Growth

The business landscape is more competitive than ever. It has become crucial for businesses to offer exceptional customer experiences. In fact, 86% of buyers will happily pay more for great customer service.

Gathering customer feedback is a perfect way to get insights into how well things are going and how to improve your products, services, and overall customer experience. It highlights what customers like the most, where they struggle, and more.

Some of the key benefits of getting customer feedback include:

• Make Data-Driven Decisions: Businesses can make more impactful decisions based on the insights they gather from customer feedback. For example, if customers request a specific feature, the business can prioritize it.
• Drive Innovation: Customer suggestions can help innovate a product or service with new features or launch new products in the market.
• Improve Sells: When customers feel heard, they will order more. 88% of customers will make another purchase after a positive customer service experience.
• Increase Customer Retention/Loyalty: Customers tend to be more loyal to brands that resolve their issues quickly.
• Competitive Advantage: Gathering, analyzing, and utilizing customer feedback positions a business as customer-centric and gives it a competitive edge.

Business growth is directly linked to three factors: new customers, repeat purchases, and innovation. Customer feedback is an accelerator for all three. Therefore, it is essential to leverage customer feedback to drive long-term business growth.

Part 2. Top 10 Customer Feedback Tools for Accurate Insights in 2024

Now that we have established the cruciality of customer feedback, the next question is how to collect and analyze it. The answer simply relies on using the right tools.

Below, we present the ten best customer feedback tools to get accurate insights related to your products/services:

1. Feedbackify

Feedbackify is one of the easy customer feedback collection tools that can quickly and easily collect feedback from visitors in real time. Integrating a feedback form into a website takes just five minutes. All you have to do is customize the form and insert the code into your website's HTML. Afterward, you can get complete insights into feedback from the Feedback Dashboard.

Features

• Easy to create customized feedback forms
• Click-based interface to launch feedback forms
• Quick form integration
• Comprehensive feedback dashboard

Pricing

• Free: 15-day trial
• Paid: $19/month

2. GPTBots

GPTBots is an AI bot builder platform that can help create AI-driven business applications. It is an excellent platform to collect and analyze customer feedback through website bubbles and prompt messages.

Basically, GPTBots can create and integrate an AI chatbot on your website that can send proactive messages to website visitors to engage them in giving feedback. For example, the website visitor can see a proactive message like “Hi there! Thanks for visiting us today. Do you have a moment to share your feedback? Your thoughts help us improve!” If the visitor engages, the bot can ask a few follow up questions to gather the feedback.

This way, GPTBots can smartly engage customers to provide feedback and then extract key insights from them.

Features

• AI bot builder platform
• Website bubbles and prompt messages to engage customers for feedback
• Seamless integration with websites
• Flexible access control
• Insightful analytics

Pricing

• Customized plans

3. Mopinion

Mopinion is an all-in-one feedback software for web, email, and app. It helps you create and integrate appealing feedback forms in your website, Android/iOS apps, or email. It provides a mobile-responsive design and lets users easily provide feedback in seconds. Besides that, it provides the best data visualization and action management tools to make your collected feedback at work.

Features

• Easy-to-use interface
• Chat-like feedback forms
• Drag-and-drop based customizable forms
• Reporting and analysis, along with AI-powered feedback summaries
• Integrate easily with Jira, Slack, Google Analytics, and more

Pricing

• Standard: $259
• Enterprise: Custom

4. HubSpot's Customer Feedback Software

HubSpot is a well-known customer relationship management (CRM) software, but did you know it also offers customer feedback software?

HubSpot customer feedback software is a perfect tool to create and customize surveys and collect customer feedback. It allows you to create surveys related to customer satisfaction (CSAT), customer effort score (CES), net promoter score (NPS), and more. Furthermore, it thoroughly analyzes customer feedback and provides detailed insights as required.

Features

• Create customized surveys of different types
• Share surveys via email or web links
• Share customer insights with others
• Detailed insights on survey responses

Pricing

• Marketing Hub Starter: $20/month/seat
• Starter Customer Platform: $20/month/seat
• Marketing Hub Professional: $890/month
• Marketing Hub Enterprise: $3600/month

5. Survicate

Survicate is also one of the top customer feedback collection tools. It allows businesses to run surveys at different locations on their website or send them through email to targeted customers. You can create a survey from scratch or choose from a library of predefined surveys. In addition, it offers insightful reports, dashboards, and AI analysis.

Features

• Create surveys easily using predefined templates.
• Send targeted surveys at different locations on the website
• Send chat surveys
• Insightful reports, dashboards, and AI analysis

Pricing

• Free: $0/month (25 responses per month)
• Good: $99/month (250 responses per month)
• Better: $149/month (500 responses per month)
• Best: $249/month (1500 responses per month)
• Better Than The Rest: $299/month (custom pool)

6. SurveyMonkey

SurveyMonkey is a widely used platform for creating online surveys and forms. It provides a wide range of popular pre-built templates to easily build surveys and forms. The best part is that it offers an AI bot where you can simply instruct on what kind of bot you want and get that right away. In addition, it can also perform a thorough analysis of collected feedback to extract useful insights.

Features

• Create surveys and forms from pre-designed templates
• AI bot to instruct and create surveys
• Targeted customer feedback campaigns
• Comprehensive analysis and insights

Pricing

• Basic: $0/month (10 questions and 25 responses per survey)
• Individual Advantage: $34/month (15k responses per year)
• Team Advantage $25/month/user (50k responses per year)

7. Qualaroo

Qualaroo is a customer and user feedback software that can gather real-time feedback from website or app users. It can target users with the right questions in a delightful and polite way. It provides a wide range of customer support feedback survey templates, such as rate customer support, post-support survey, user experience, etc. In addition, it also offers AI-powered analytics and reports.

Features

• Real-time feedback on the website or app
• Targeted questions
• Predesigned templates
• AI-powered analytics and reports

Pricing

• Free: $0 (50 survey responses)
• Business: $19.99/month/100 responses

8. Zonka Feedback

Zonka Feedback is among the popular customer feedback analysis tools that allow businesses to create and send surveys via email, website, SMS, product/in-app, etc. Its easy-to-use survey builder makes it quick to build surveys. It offers AI analytics to better understand customers and make data driven decisions.

Features

• Easy-to-use survey builder
• Predesigned templates
• Trigger surveys for the specific user segment
• AI analytics

Pricing

• Free: $0/month (50 responses)
• Starter: $49/month (250 responses)
• Growth: $199/month (1000 responses)
• Enterprise: Custom

9. Canny

Canny offers a unique way to collect and analyze customer feedback. It provides a centralized place to organize all feedback in one place. It automatically captures feedback from conversations and detects and merges duplicates. Afterward, you can uncover valuable customer insights, such as which features they require, what they appreciate, and more. In short, Canny turns customer conversations into a way to gather feedback.

Features

• Unified place to automatically collect feedback from conversations
• Smart replies to feedback with clarifying questions
• Summarize lengthy feedbacks
• Filter feedback data and prioritize requests

Pricing

• Free: $0/month
• Starter: $99/month
• Growth: $399/month
• Business: Custom

10. Typeform

The last in our list of best customer feedback tools is Typeform. It is a software solution that helps create compelling forms that encourage users to fill them out. It helps create forms that include videos or customized branding. It supports 300+ integrations with many popular tools, like Zapier, HubSpot, Slack, and more. It also provides deeper insights from collected data.

Features

• Create compelling forms
• Customized branding in forms
• 300+ integrations
• Deeper insights

Pricing

• Basic: $29 (100 responses/month)
• Plus: $59 (1,000 responses/month)
• Business: $99 (10,000 responses/month)
• Enterprise: Custom

Part 3. Collect Customer Feedback Online with the Best AI Chatbot

If you want to collect customer feedback online using an AI chatbot, then GPTBots is the perfect solution. As discussed above, GPTBots is a powerful AI chatbot builder that helps create a highly customized AI bot and integrate it into your preferred channels.

Follow the below steps to learn how to use GPTBots to build a bot to collect customer feedback:

Step 1. Go to the GPTBots.ai website and sign up. From the main dashboard, click "New Bot > Create from Blank".

Step 2. Give the bot name and description and click "Create".

Step 3. Now, configure the bot settings. Choose the LLM model, response length, and other details.

Step 4. Click "Knowledge > Document" from the left sidebar. Here, you have to upload the knowledge base in the form of PDF, Docs, text, or other formats that contain the responses the bot will provide to gather customer feedback.

Step 5. Click the "Integrations" tab from the left sidebar. Click "Manage" next to "Bubble Widget".

Step 6. Under the "Active Message" tab, click "Create proactive message > Tip messages". Here, you will set the proactive message that will pop-up when the customer uses the website. Enter the tip message content and customize other settings. Once done, click "OK".

Step 7. Customize the chatbot UI if you want under the "Custom UI" tab. Lastly, copy the Integration Code from the "Integrations" tab and add it to the head tag of your HTML page.

That's it! Now that the chatbot has been published on your website, you are ready to collect feedback from customers.

If you find it difficult to create and publish a bot on your own, GPTBots experts can do the work for you and create the customized customer feedback bot you want.

Conclusion

Customer feedback tools are essential for businesses to know customer responses to their products or services. Above, we have highlighted the ten best customer feedback tools that can collect and analyze customer feedback through surveys, forms, proactive messaging, and more. So, choose the one that fits your needs and get the maximum use of customer feedback.

Start Your Free Demo Try GPTBot's Customer AI Agent Today