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Jacob Morrow

2024-05-31 15:46:42

1036 Views, 5 min read

Is your team overwhelmed by endless emails, data entry, or other repetitive tasks? Do you ever feel like your to-do list is running your life? You're not alone. According to a 2021 report from Zapier, 94% of workers say they perform repetitive, time-consuming tasks in their role. Fortunately, there's a solution that can help you streamline these processes and make your workday much smoother — workflow automation.

From automating emails to streamlining project management, workflow automation is like a personal assistant who never takes a day off. It's the secret weapon that can help you work smarter to stay ahead in today's competitive market.

In this post, you'll learn how to automate your workflows with automation software and integrate AI tools to achieve even more. Interested? Grab your coffee, and let's get started.


workflow-automation

What is workflow automation?

Workflow automation, or automated workflows, uses technology such as machine learning to automatically complete traditionally manual and repetitive tasks within a business process. It works based on a "when-then" model, triggering a series of automated actions through specific pre-defined events or conditions. It aims to increase efficiency, reduce manual effort, minimize errors, and boost productivity.


when-then model

What are the use cases of workflow automation?

No matter the size or type of your business, you can leverage workflow automation to make your work life easier. Explore the table below to find common areas where you can automate workflows and see examples of each use case.

Area

Process

Use Case Example

1

Marketing Automation
  • Email campaign
  • Social media posting
  • Content scheduling
  • Lead nurturing
Email campaigns: Automatically send a series of personalized emails to new subscribers based on their behavior and interactions.
→ When: A user subscribes to the newsletter.
→ Then: Send a welcome email, followed by a series of nurturing emails over the next few weeks.

2

Sales Automation
  • Lead management
  • CRM updates
  • Follow-up reminders
  • Proposal and quote generation
Lead management: Automatically score and assign leads to the appropriate sales representatives.
→ When: A new lead fills out a form on the website.
→ Then: Score the lead based on predefined criteria and assign it to a sales rep.

3

Customer Service Automation
  • Ticket routing
  • Responses to customer
  • Customer feedback collection
  • Knowledge base suggestions
Customer feedback collection: Automatically send surveys to customers after a support interaction.
→ When: A support is marked as resolved.
→ Then: Send a feedback survey to the customer.

4

Human Resource (HR) Automation
  • Employee onboarding
  • Leave management
  • Performance review
  • Training and development
Employee onboarding: Automate the onboarding process for new employees.
→ When: A new employee is hired.
→ Then: Send welcome messages/emails, schedule orientation sessions, and assign mandatory training modules.

5

Finance and Accounting Automation
  • Invoice processing
  • Expense management
  • Financial reporting
  • Budget approvals
Invoice processing: Automate the processing and payment of invoices.
→ When: An invoice is received.
→ Then: Automatically validate the invoice, match it with purchase orders, and schedule payment.

6

Project Management Automation
  • Task Assignments
  • Progress tracking
  • Deadline alerts
  • Resource allocation
Deadline alerts: Automatically send alerts for upcoming alerts.
→ When: A task is due in three days.
→ Then: Send an alert to the task owner.

7

Information Technology (IT) Automation
  • System monitoring
  • Backup management
  • Software deployment
  • Incident response
Backup management: Automatically schedule and manage data backups.
→ When: It’s time for a scheduled backup.
→ Then: Automatically perform the backup and verify its integrity.

What are the benefits of workflow automation?

It's no doubt that workflow automation will make your work life easier. In this section, we'll walk you through the specific benefits that workflow automation will bring to you.


when-then model
  • Boosted efficiency and productivity

    Automated workflows complete tasks much faster than manual processes, thus boosting efficiency. Meanwhile, automated workflows free up your team from repetitive tasks, allowing them to focus on higher-priority and strategic work that requires human creativity.

  • Higher accuracy

    Automated workflows follow predefined rules and logic. That is to say, tasks are performed the same way every time, eliminating variability and ensuring higher accuracy than manual processes.

  • Cost savings

    Workflow automation boosts efficiency and reduces the need for human intervention, leading to savings in overall operational and labor costs. Additionally, while workflow automation can maintain higher accuracy, your business can also save on costs relating to fixing errors.

  • Excellent customer service

    Workflow automation ensures timely and accurate responses to customer inquiries and requests, improving overall customer satisfaction. Additionally, an interactive chatbot can automatically personalize interactions based on customer data and behavior, providing a more tailored and engaging experience.

    Note

    Check out our dedicated guide on customer service chatbots if you're interested.

  • Great employee satisfaction

    By automating repetitive and mundane tasks, your employee can focus on more engaging and meaningful work, thus feeling more valued and satisfied about their work. Furthermore, workflow automation allows the employee to have time to pursue professional development opportunities, enhancing their skills and career prospects.

How do you automate workflows?

As we discussed, workflow automation can lead to significant improvement in efficiency, accuracy, and overall performance. Now it's time to explore how to implement it to experience the magic yourself. Here's a step-by-step guide for you to get started easily.

  • 1

    Identify which processes to automate

    Review your existing processes to identify repetitive, time-consuming, and error-prone workflows. Then select the workflows for automation that will have the most significant impact.

  • 2

    Map out the workflow

    Create a detailed map of the workflow for automation, including each step, decision point, and task.

  • 3

    Define the "when-then" model

    Define the specific events and actions for your automated workflow.

  • 4

    Choose the right automation tool

    Evaluate different workflow automation tools and select the one that best fits your needs.

    You can consider based on these features:

    • Ease of use
    • Flexible customization
    • Seamless integration
    • Scalability
    • Data analytics and real-time reporting
    • Enhanced security
  • 5

    Design and build the workflow

    Leverage the available templates in the automation tool to get started quickly. Then set up the workflow according to the "when-then" model you defined in step 3.

  • 6

    Integrate the automation tool with your existing system

    After setting up the automated workflow, integrate the automation tool with your existing system, such as your HR management system or email marketing platform.

  • 7

    Test the automated workflow

    After the integration, test your automated workflow under different scenarios to ensure it meets your design.

  • 8

    Train your team

    Provide training to your team to adapt to the new automated workflow, ensuring they understand how to use it and leverage its capabilities.

  • 9

    Monitor and optimize

    Use the automation tool's built-in data analytics feature to regularly review and analyze workflow performance. Then, make the necessary optimizations to ensure your automated workflow is effective.

How do you make your automated workflows achieve their full potential?

With the rise of generative AI tools, workflow automation has greater potential. You can integrate these AI tools into the automation software to achieve smarter automation.

In this section, you'll learn how to connect GPTBots with Zapier to unblock limitless automation scenarios.

  • Zapier is the leader in workflow automation—integrating with more than six thousand apps from its partners like Google, Salesforce, and Microsoft.
  • GPTBots covers leading AI applications, easily incorporating AI technology into automated workflows to deliver smarter, more efficient services to your business. It enables no-code integration with more than ten thousand apps.
    With GPTBots, you can easily build modern, personalized AI chatbots to realize the full scale of automated workflows.

Explore the following use cases to see how you can leverage AI technology in Zapier to achieve the full potential of workflow automation.

If you're new to Zapier or GPTBots, set up your accounts before following the steps below.

Method 1: Add GPTBots to Zaps in Zapier

Zap is the core of automating with Zapier. It consists of two parts: the trigger and the action, following the same structure as the "when-then" model introduced previously.

To illustrate how to use this method, we will take "summarizing emails" as an example. Similarly, an automated workflow can:

  • Manage the leads from Facebook and add them to your CRM system
  • Reply to customer complaints and create a related ticket
  • And more…

In this method, you'll need to connect your accounts on both platforms. Follow these simple steps: In Zapier, go to "Apps" > "Add connection", type "GPTBots" into the search box, and click it from the result.

zaps creation

Use Case Example: Summarize new emails in Gmail and sync the summary to Slack

  • 1

    Sign in to GPTBots and create a summary bot.

    summary bot creation
  • 2

    Complete the configuration according to your preferences.

    summary bot setting
  • 3

    Sign in Zapier, create a zap.

    zaps creation
  • 4

    Name the Zap (e.g. Email Summary) and click the "plus" action below "2. Action" to add another action.

    naming zap
  • 5

    Click "1. Trigger" and select Gmail from the tools, then set "2. Action" for GPTBots and "3. Action" for "Slack".

    trigger-action selecting
  • 6

    Click Gmail and finish the following:

    • In "App & Event", set "Event" to "New Email".
    • In "Account", connect your Gmail account.
    • In "Trigger", select an email folder from the drop-down menu for "Label/Mailbox".
    • In "Test", click "Test Trigger".

    gmail setting

    Once completed, the process will directly guide you to the setting of the next action.

  • 7

    On the settings of GPTBots, complete the following:

    • In "App & Event", set "Event" to "Generate Response". Then, in "Account", the system will automatically identify your GPTBots account based on the previous integration setting.
    • connect GPTBots
    • In "Action", select your summary bot created before in the field of "Select bot" and set "Input Message" to "Body Plain".
    • bot selection
    • In "Test", click "Test step".
    • bot testing
  • 8

    On Settings in Slack: complete the following:

    • In "App & Event", set "Event" to "Send Direct Message".
    • sending direct message
    • In "Account", connect your Slack account.
    • In "Action", complete the required settings with the "*" mark. Set "Message Text" to "Text" of GPTBots.
    • Slack action
    • In "Test", click "Test step".
  • 9

    Go to Slack, and you'll see the summary on your selected channel.

    summary in Slack

Method 2: Use Zapier AI Action in GPTbots

Apart from using GPTBots in Zaps of Zapier, you can also add Zapier AI actions as tools to GPTBots and then ask the chatbot to automatically complete a workflow, such as sending emails, replying to Slack messages, and submitting invoice requests in Xero. After setting up, all you need to do is send a prompt to the chatbot in natural language .

Use Case Example: Ask a bot to send emails automatically

  • 1

    Go to Zapier AI Actions, then click "Manage Actions".

    manage actions
  • 2

    Set up your actions and follow on-page instructions to complete configurations. Here we set up an action of sending emails in Gmail.

    set up an action
  • 3

    On GPTBots, go to "Tools" > "Create Tool" "API Rules". Then refer to the code below to set API rules.

                    
     {
      "openapi": "3.0.0",
      "servers": [
        {
          "url": "https://actions.zapier.com"
        }
      ],
      "paths": {
        "/api/v1/dynamic/exposed/{action_id}/execute/": {
          "post": {
            "operationId": "SendEmail",
            "description": "Call this API to send an email.",
            "requestBody": {
              "required": true,
              "content": {
                "application/json": {
                  "schema": {
                    "$ref": "#/components/schemas/Request"
                  }
                }
              }
            },
            "responses": {
              "200": {
                "description": "Successfully sent the mail.",
                "content": {
                  "application/json": {
                    "schema": {
                      "$ref": "#/components/schemas/Response"
                    }
                  }
                }
              },
              "400": {
                "description": "'required'Invalid Request."
              }
            },
            "parameters": [
              {
                "name": "x-api-key",
                "in": "header",
                "required": true,
                "description": "The API Key of the Zapier AI Actions.",
                "schema": {
                  "type": "string",
                  "default": "{your_api_key}"
                }
              }
            ]
          }
        }
      },
      "components": {
        "schemas": {
          "Request": {
            "type": "object",
            "properties": {
              "instructions": {
                "type": "string",
                "description": "The instruction of the Zapier AI Action 'SendEmail'."
              }
            },
            "required": [
              "instructions"
            ]
          },
          "Response": {
            "type": "object",
            "properties": {
              "id": {
                "type": "string",
                "description": "Request Id"
              },
              "status": {
                "type": "string",
                "description": "Request Status"
              }
            },
            "required": [
              "id",
              "status"
            ]
          }
        }
      }
    }
                    
                

    Note: Get the action ID and API key for your Zapier AI action through following steps. On Zapier AI Actions:

    • Go to "API Playground", click "api/v1/exposed/" ""Try it out" "Execute", then copy the id to your codes as {action_id}.
    action ID
    • Go to "Credentials", then copy the API key to your codes as {your_api_key}.
    API key
  • 4

    Select a chatbot or create a new one on GPTBots.

  • 5

    Click "Add Tools" under "Tools", then select your tool in the pop-up window.


  • You can then send emails through the bot.


    sending emails via GPTBots

    receiving the email

You can follow our additional guides to integrate the bot into popular workspaces like Slack or WhatsApp for your convenience.

Slack email bot

Final thoughts

Armed with a thorough understanding of workflow automation, its applications, and step-by-step guides, you’re now ready to start automating your workflows. Driven by advancements in technology and changing business needs, workflow automation will see significant growth and transformation, enhancing both operational efficiency and human potential. If you embrace the trends of automation, your business will stand out in innovation and competition.

We’d love to hear about your automation journey. Join our forum to connect with fellow enthusiasts and experts who are just as passionate about automation as you are. Enjoy your automation journey!

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